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# Brand Ambassador

A Brand Ambassador is a person, often an employee or a satisfied customer, who is selected to represent and promote a company’s brand, products, or services. They embody the brand’s identity and values and actively engage with the public, both online and offline, to foster positive brand awareness and loyalty. Brand ambassadors use their personal and professional networks to share their authentic experiences with the brand, thereby influencing potential customers’ perceptions and decisions.
For example, a company like XYZ Sports might select a popular fitness influencer as their brand ambassador to promote their new line of athletic wear. This influencer would wear and endorse XYZ Sports’ products on social media, participate in events, and engage with followers to drive interest and sales.
Related Terms:
Corporate Social Responsibility (CSR)
Employee Advocacy
Personal Branding
Employer Branding